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The advertising revenue that accrues from the sale of such events
on Doordarshan will be shared in the ratio of 75:25 in favour of
rights holders.
Asked by indiantelevision.com whether DD would also share
content private sports broadcasters, Reddy that it should be done,
but it cannot be mandated.
The proposals relating to uplink and downlink guidelines that were
approved today by the cabinet have been reported by indiantelevsion.com
in the past. The new proposals have to be notified by the government
before they become a law.
The cabinet also approved granting of uplink permission to foreign
channels on an annual basis depending on fulfilment of certain conditions.
According to Reddy, foreign news channels would be granted ladling
rights in India on a case to case basis, if they have content and
advertising specially targeted at the Indian audiences --- on the
lines of guidelines for printing of facsimile editions of foreign
newspapers in the county.
Television channels and teleports have been allowed to uplink in
KU-band, apart from C-band, through Indian satellites only, subject
to the conditions that this permission is not used to operate a
DTH service without proper licence.
The cabinet gave the green signal for amendments in the cable TV
network rules 1994 and DTH guidelines to ensure that only those
satellite TV channels that have been registered under these guidelines
are transmitted / retransmitted through cable networks and/or DTH
services.
FIIs and NRI investment have been allowed in news channels uplinking
from India, subject to foreign investment cap of 26 per cent.
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