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Speakers will include SportFive CEO Philip Cordes, FA Premier League
intl broadcasting and media ops head Phil Lines, TWI CEO Bill Sinrich
and FIH marketing manager Steven Morris.
Key issues that will be discussed include:
Should a sports body sell its own rights in-house or use a sports
agency?
What is the value of free-to-air television coverage of a sports
event versus pay-television?
Should sports bodies hold out for a rights fee for television coverage
of their events or offer them to broadcasters free and seek to pay
for them through sponsorship?
What is the value of traditional television coverage versus new
media such as broadband and mobile?
What are the risks and benefits of unbundling new media rights from
television rights?
How are owners packaging rights to maximise income and comply with
regulatory obligations?
What are the trends in major soccer league values? Does the recent
French Ligue 1 deal give any encouragement to other leagues, such
as the Bundesliga?
What are the implications of the decisions of the IOC and Fifa to
agree new deals with the EBU?
How far have separate markets for wireless/broadband rights developed?
Why can’t rights-owners demand the same premium for wireless rights
exclusivity as with TV rights?
What are the new options for sports federations to get exposure
for their events (and sponsors)?
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