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As had been reported earlier by Indiantelevision.com Total
Sports Asia which works with the Indian Football Association (IFA)
on the Futsal initiative will bring down the German club Bayern
Munich for the event.
The tournament will feature only six clubs under a novel format
this year- East Bengal. Mohun Bagan, Mohd. Sporting, Eveready, Malaysian
club Perlis and the German club, Bayern Munich. The top German club
has been given a direct entry into the semi finals for the tournament.
The channel is making special programming and production initiatives
for the telecast of the tournament. Former soccer players and sports
celebrities will feature in the ESS' studio for in-depth analysis
and interesting discussions during the 'IFA Shield 2005'. The channel
also has the impressive and highly knowledgable team of Jason Dasey
as presenter and Novy Kapadia as commentator along with a variety
of special guests for the IFA Shield 2005
ESS India MD R. C. Venkateish said, "ESPN Star Sports has
been committed to the development of sports in India. We have been
growing sports like hockey, soccer, tennis, motorsports among others
with live coverage on our channel. Continuing with our efforts to
promote domestic soccer, we will be showcasing the IFA shield for
the third time this year."
"With our production quality and specialised packages, we
expect more youth audience to tune in to the domestic soccer competition
in India compared to about 700,000 viewers in 2004. We aim to target
the football crazy audience with production quality similar to the
international standards of English Premier League and the Champions
league already showcased on ESPN Star Sports."adds Venkateish.
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