Turner
to launch Cartoon Network TOO and Boomerang+1 in UK in
2006
Indiantelevision.com
Team
(22 November
2005 4:00 pm)
MUMBAI:
Turner Broadcasting will launch two kids' channels --
Cartoon Network TOO and Boomerang+1 in the UK next year
in a bid to increase its penetration in the fragmented
market.The channel is targeted for children aged 4 to
9 years old.
Boomerang+1,
is aimed at the whole family and includes classics
such as Scooby-Doo and Tom & Jerry.
Whereas,
the Cartoon Network Too will showcase Yogi Bear,
Wacky Races and Hong Kong Phooey from the Hanna
Barbera Library, besides popular Cartoon Network's
shows lik Dexter's Laboratory and The Powerpuff
Girls.
Turner
Broadcasting System UK and Ireland senior VP and general
manager Dee Forbes says: "With the largest cartoon
library in the world as its basis and having invested
an average of $100 million a year on new shows internationally,
Cartoon Network has now reached a point in its development
where it has a treasure trove of back catalogue content
crying out for a channel of its own."
"The launch of Cartoon Network TOO will allow the
company's flagship channel Cartoon Network to focus
on the many new and upcoming Cartoon Network Originals
and co-productions including Robotboy, Camp Lazlo, Foster's
Home for Imaginary Friends and Hi Hi Puffy AmiYumi,”
adds Cartoon Network and Cartoon Network TOO channel
manager Dom Gardiner.
