| Anil Ambani, who’s awaiting completion of formalities
relating to division of the Reliance empire amongst the children of
Dhirubhai Ambani, recently changed the name of the DTH venture to
Reliance Bluemagic from Reliance Skymagic, following objections by
the Rupert Murdoch-owned News Corp to the word 'Sky.'
ADAE has indicated to the Indian Space Research Organisation (ISRO)
that it wants to start the service towards the second half of 2006
with six transponders on the Insat-4 series, which it plans to ramp
up over a period of time.
Interestingly, government officials claimed that contrary to media
reports, government controlled oil company BPCL is yet to apply
for a DTH licence.
“At least I haven’t seen any application from BPCL,” a senior I&B
ministry official said.
At present, DD Direct+ and Dishtv are the two existing players
in the DTH space, while the Tata-Star combine and Sun TV group's
Sun Direct TV have been given a green signal by the government to
start their services.
Reliance Bluemagic will be the fifth player in the market, which
is expected to be approximately 15 per cent of the total TV market
in India over a period of five to eight years.
Also Read:
Reliance
Bluemagic is new name of Anil Ambani's DTH venture
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