| The Group is planning an ambitious investment
of Rs 1.10 billion for the two channels. Says Senior Group chairman
Vijay Dixit, "We are planning a bouquet of channels. We are looking
at investing approximately Rs 110 crore for these two channels."
The Senior Group of Companies has inducted Sahay to beef up its
existing news channel and future news operations. During his tenure
at Sahara, he was responsible for the launch of the NCR and many
other regional- centric channels including Sahara Uttaranchal, Sahara
Bihar and Sahara Madhya Pradesh. The music channel will be headed
Joy Sebastien, who was earlier associated with Jain TV.
According to Delhi cable operators, S1 is facing distribution problems.
But Dixit disagrees and claims to have 83.5 per cent connectivity
across the national capital region (NCR) region. "We are happy
with the distribution of the channel and our own team is handling
it. We have no plans to outsource distribution," he says.
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