|
MUMBAI:
What do Zee TV, Sony Entertainment Television, Star
Plus, Star One, Star Utsav and Doordarshan have in common?
This is what... all these channels have had a dedicated
Disney programming block at some point in time.
As
early as 1994, just before the cable and satellite boom,
Disney had a dedicated block on DD. Now 11 years later,
when the two Disney channels have firmed their footing
in India, the pubcaster is all set to have a half hour
Disney animation block on Saturdays at 10 am called
Disney Jadoo.
|
The
Walt Disney Company (India) managing director Rajat
Jain said, "Today DD has a presence in over 90
million Indian homes. If you talk about 1994, the
reach would have been around 10 - 20 million homes.
The strategy is to reach out to a large number of
young audiences across India using the reach and bandwidth
of Doordarshan."
Disney
Jadoo will showcase a selection of Disney branded
kids' animation shows such as Legends of Tarzan,
Mickey Mouse and Friends and 101 Dalmatians.
All programs are dubbed in Hindi.
"The
idea is to entertain a larger audience that is not
exposed to the C&S network. As world leaders in
kids led family entertainment, we believe this is
our responsibility to provide this world class content
to kids in every part of India wherever we can reach
them," he added.
