MUMBAI: Kids entertainment brand Nickelodeon in the
US is seeking to leverage the mobile platform.
It has announced the launch of Nick Mobile through
a deal with Verizon Wireless.
The deal brings Nickelodeon video content to Verizon
Wireless’ V Cast wireless phones. Music videos
from Nick Jr. favourites Dora the Explorer,
Blue’s Clues, The Backyardigans
and LazyTown will be the first available content
on Nick Mobile, with Nickelodeon television programming
scheduled to roll out later this year.
Eight Nick Jr. Videos which are one to three minutes
long, are available at launch on Verizon Wireless’
V Cast wireless broadband multimedia service. Nickelodeon
plans to release three new Nick Jr. videos each week.
Nickelodeon Online senior VP and GM Mike Skagerlind
says, “Nickelodeon is everywhere kids are, which
includes cell phones. The relationship with Verizon
Wireless allows us to offer content through its V
Cast service, providing a new way for our audience
to watch their favorite characters, and further extending
the Nick and Nick Jr. experience for kids beyond the
home. It gives parents another way to engage and play
with their kids when they are on-the-go.”
V Cast from Verizon Wireless claims to be the first
wireless broadband consumer service in the US. It
allows customers to view crystal clear short content
on demand and videos because it runs on Verizon Wireless’
Evolution-Data Optimized (EV-DO) network – the
only widely available wide-area wireless broadband
network in the US.
