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The number of text messages in the fourth season of American
Idol more than tripled the amount of text messages recorded
in the 2004 season. Text messages included votes, trivia, sweepstakes
entries, TXT chats, fan club and vote number reminders.
This year, Cingular's 50 million customers had the opportunity
to vote each week via text messaging for their favourite American
Idol contestants, compared to 21 million customers in 2004 that
were a part of AT&T Wireless.
Cingular acquired AT&T Wireless in October 2004. Cingular Wireless
VP sponsorships John Burbank said, "The fourth season of 'American
Idol' has helped to spur a wireless text messaging boom. Cingular's
success with American Idol shows that texting is becoming
as common as talking on wireless phones. Our
continued success with American Idol validates our view that
consumers will embrace advanced wireless services like text messaging
if you give them a compelling reason to do so."
Cingular customers had exclusive wireless access to American
Idol throughout the season. It brough in new services such as
TXT chats with the Idol contestants, and convenient vote
number reminders that listed all of the contestants who had performed
that week.
In addition, Cingular customers could connect to the show with
Idol Wireless Fan Club to keep up with the latest Idol news, play
Idol Trivia on
their wireless devices or download American Idol related
ringtones such as the show's theme song, or songs from past favorites
Kelly Clarkson, Clay Aiken, Ruben Studdard or Fantasia.
Mobliss provided the key technology behind American Idol
text voting, the Idol Wireless Fan Club, and mobile vote reminder
messages. This is Mobliss' third consecutive year of powering text
voting for American Idol. The company was awarded the "Best
Wireless Campaign of 2004" at the Ad:Tech awards in November
2004 for their interactive American Idol Season Three campaign.
Cingular Wireless claims to be the largest wireless carrier in
the US.
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