Hero
is a live action fantasy about the heroic deeds and
adventures of an ordinary boy Joy, who is bestowed with
out-of-this-world magical powers by the Goddess Durga
to help him fight the arch-villain Viraat. His two beloved
toys Dholu and Bubbli also transform into hilarious
characters.
"Hero
has strong emotional appeal and Indian values,
which along with the fantasy and comedy elements should
make a great viewing experience for kids. Our research
shows that kids enjoy the theme of ‘Good winning
over evil’ and the struggle that follows. This
also ties in with our new animation shows Sonic
X and Doraemon, which have the same theme,"
says Hungama TV head of programming Zarina Mehta.
She further adds, "Hungama TV offers excellent
mix of programming that includes animation, live action
and game shows that has been tailor made keeping in
mind individual viewing tastes of kids across different
age groups. This was possible only because of extensive
research undertaken within Hungama TV and the feedback
we receive on every aspect of the channel from our
kids board of directors - comprising 20 Hungama Captains
aged from 4-14 years from across the country - which
is valuable and encouraging for the channel."
Created
by Arif Ali of UTV and directed by Waseem Sabir, the
series stars Sumeet Pathak (of Tum Ko Na Bhool
Paayenge, Baazigar and Tarzan fame)
as Hero.
Kids
will also get an opportunity to be a ‘Hero’
by participating in the ‘Be A Hero Contest’
by watching the show. The winner of the contest will
get a chance to star in an episode of Hero.
Hero
is yet another addition to the bouquet of shows launched
for kids this summer like Sonic X, Doraemon
and Arthur. Further, on weekends Hungama TV
will air a range of movies.
An
extensive nationwide media campaign for Hero
will be rolled out today (27 May).
