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But he added that the BBC believed that the Green Paper might have
under-estimated the potential impact of new technologies in the
years ahead. "Digital radio, digital satellite, HDTV, mobile
platforms, pod-casting, on-demand delivery via broadband
these, and no doubt many more technologies as yet unveiled
also have the potential to transform the media landscape and provide
new ways to build public value.
"So it is vital that the BBC remains agile, able to respond
flexibly, on behalf of licence-fee payers, to the new opportunities
that open up and the new ways that licence-fee payers wish to enjoy
BBC content," he said.
The Governors, who have yet to consider the detailed plans from
management to deliver the 'window of creative competition', are
confident overall that it presents the best way to open up BBC commissioning
and the licence fee to independent producers, whilst maintaining
a sustainable in-house production and training base.
But Grade stressed that this system would only work if there is
a level playing field between in-house and independent commissioning.
"The Governors and the Trust will police this
rigorously, by which I mean zero tolerance."
"In the near future the Board will consider detailed plans
from management designed to ensure meritocracy and transparency
in the way the BBC commissions all output. The Board will want to
ensure that the BBC is fair to all the stakeholders and that the
needs and interests of licence fee-payers are paramount."
Thompson told the Westminster Media Forum that the radical increase
in consumer choice and power in the next phase of digital presented
enormous creative challenges for the BBC. Thompson said that, to
deliver the Government Green Paper's vision, the BBC had to change
and squeeze every drop of value out of the licence fee.
"It will not be possible to deliver the BBC we've talked about
without quite radical change. In the end, our first duty is to secure
a strong and independent BBC in the very different, digital environment
of the future. It's not easy, especially since it must be done in
a way which protects and enhances, rather than damages, quality.
The BBC's unique status and licence-fee funding means that we can
do it, not just for early adopters or subscribers or any other privileged
group, but for everyone."
He said that the age of digital media is particularly well suited
to licence-fee funding to ensure a concentration of investment to
ensure high quality, British content. "This is the era of free-to-view,
free to share and adapt media, downloaded, stored, exchanged. At
a moment when the pressure on commercial media-providers to focus
on monetizing affluent subgroups of the population is relentlessly
growing, universal access to the best news and information, educational
and cultural content has never seemed more important.
"That's why we believe the licence fee will be an effective
vehicle for delivering the BBC's public purposes through and beyond
the next Charter. There's no reason to believe that the digital
revolution will present fiscal or technical obstacles to the idea
of the British public deciding pooling investment to guarantee universal
access to great content. If the need remains, the means will be
found."
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