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On a more positive note when tickets for the final Contender boxing
match went on sale last month at a price of $100 to $300, they sold
out immediately.
Meanwhile Yahoo! is trying to draw at-work boxing enthusiasts into
the ring for an afternoon of live, Web-only bouts sponsored by Toyota
and Intel.
In an extension of its deal with The Contender Yahoo! will
host two exclusive bouts between contestants chosen by fans of the
show. The fights will be streamed live from Caesar's Palace in Las
Vegas tomorrow 24 May before the season finale.
Yahoo!'s regular Contender sponsors, Toyota and Intel, are
the featured brands during the 24 May bouts. The companies will
get play in a combination of pre-roll video and banner placements
on the official site.
Yahoo's senior VP of entertainment and content acquisition Jim
Moloshok said, "The Internet is the television for the workplace.
The nice thing about an event like this one is that we're able to
reach people during what is primetime for broadband use. From an
advertiser's perspective, it's a great time to reach them, because
they're about to leave work and go to happy hour or to the grocery
store."
Yahoo! is calling the afternoon matches Fan Favourite bouts.
During the two weeks leading up to the finale, viewers could go
to the show's official site on Yahoo! and vote for eliminated contestants
who they would most like to see fight again.
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