The
Disney Channel will telecast three movies a day, at
8 am, 9 pm on week days, 6 pm all days and a movie
double block on weekends at 11am and 1:00 pm, says
an official release.
A
promotional campaign ‘Har dil mein hai ek Lion
King’ will be launched, featuring Bollywood stars
Saif Ali Khan, Akshay Kumar and Bobby Deol. The Disney
Channel cinema blitzkrieg is being mounted against
a backdrop of on-air promos and interstitials.
Delivering
on Disney Channel’s kid empowerment promise of
‘yahan bas apna jadoo chalega’ is
the ongoing Heroes 4 Aladdin contest which
has already received 1.25 lakh entries on the 11th
day of the three-week promotion.
Driving destination viewing to the 4 pm. Disney’s
Aladdin series, the channel is inviting kids
to become heroes by helping Genie rescue Aladdin
from the clutches of evil magician Jaffar.
There are big and small prizes to be won for the brave-hearted
including 3 Arabian Nights holidays, 600 T-shirts,
150 sling bags and limited edition posters to every
contestant.
The
weekend show Studio Disney has been revamped
to expand the popular ‘Take The Mickey Challenge’
into a mini-game show format, informs the media release.
Tweenaged presenters Devika (11 years), Zain (10 years)
and Payal (12 years) anchor celebrity interviews.
Young audiences will be treated to the never seen
before sights such as Harbhajan Singh disguised as
a watchman, Rahul Bose dressed as a sardarji, Sania
Mirza, John Abraham with braided hair andDino Morea
doing a Tarzan impression.
