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Though Dish TV has moved the disputes tribunal, company insiders
also pointed out that this case amounts to `testing the waters'
before a full-fledged campaign could be launched. Earlier, the country's
first DTH operator had sent letters to Star India and Sony Entertainment
TV India, copies of which were mailed to Trai too, asking the two
leading broadcasters to join the Dish TV platform.
As of now, pay broadcasters such as Star, Sony and Ten Sports do
not offer their content to the DTH platform of Dish TV.
According to information available, the response to these letters
has been tepid from all sides, including the sector regulator that
is still grappling with its internal apprehensions and a not-so-hot
relationship that it shares with the information and broadcasting
ministry.
The must-provide clause, penned by the regulator with an aim to
bring about a level playing field in the cut-throat broadcast industry
and give the consumer more choice, has thrown up more questions
than it has answered.
It is still not clear whether certain contentions could be made
on the back of the must-provide clause of the interconnect regulation
as Trai had said, at one point of time, that it would get effective
when a second DTH operator enters the arena.
Though pubcaster Doordarshan operates a DTH service, its presence
is unlikely to have an effect on the clause as the service is free
of subscription money, which has led pay channels to keep away from
it.
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