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Net income from sales / operations was up 99 per cent to Rs 364.1
million compared to Rs 182.8 million in FY 2004.
Its quarter on quarter net profit was, however, down 12 per cent
to Rs 11.7 million from Rs 13.3 million in Q4 2004. According to
a company statement, the reduction in net profit was a result of
increased depreciation charge for the quarter following the completion
of the company's planned Convergence Complex.
Commenting on the performance during the quarter and year under
review, B.A.G. Films MD Anurradha Prasad said, "B.A.G. Films'
performance during the year is a result of a strong thrust on innovation
and content creation. Several new programming introductions established
our ability to create content across genres and also strengthened
our relationship with various television channels. Further at our
media school, iSomes, we now propose to expand our course curriculum,
which in turn will contribute to arming the media industry with
high-quality professionals. The New Media and Film Businesses also
enjoy strong growth prospects. We remain excited about the numerous
opportunities across all our business segments and are confident
of delivering healthy growth going forward."
During the quarter ended 31 March, 2005, average programming hours
per month were 73 reflecting a 27 per cent increase over the 57.3
hours in the sequentially preceding quarter.
B.A.G. Films is also gradually enhancing its presence in the commissioned
programming space. The revenue distribution of commissioned and
sponsored programmes was 96 : 4 during FY 2005.
The company continues to enjoy a healthy relationship with all
television channels. The revenue contribution from all channels,
for the year FY 2005 is as under:
| Client
name |
Revenue
(Rs million)
|
%
of total |
| Star
India Private Limited |
191.2
|
53
|
| Media
Content & Communications (India) Private Ltd |
92.6
|
26
|
| Sahara
India Media Communication Ltd |
15.9
|
4
|
Rihaee, a bi-weekly series focusing on real life crime stories
against women was the new addition during the quarter. The serial
has created a strong impact having joined hands with the National
Commission for Women (NCW). B.A.G. Films has since initiated a 24-hour
helpline in association with the NCW in an endeavor to actively
address crimes against women.
The daily crime news series Sansani on Star News continued
to occupy the Number one spot in terms of TRPs amongst crime news
shows and also remains amongst the top 10 news-based programmes
across all news channels. B.A.G. Films' other news programmes, Red
Alert and Poll Khol also maintained their positions amongst
the top ten programmes in their category.
Meanwhile, B.A.G. Films is exploring opportunities to produce films
across all budgets and geographies, the company has stated.
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