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FLW director acquisitions and development Alice Whiteley said,
“Planet Cook is a key brand for FremantleMedia, both in terms
of production and
licensing. Andrew’s appointment is a further sign of our commitment
to the development of the brand worldwide. We are really excited
to have Andrew on board and we are confident that, with his talent
and wealth of experience managing kids’ entertainment brands, he
will be a fantastic asset to the company.”
Planet Cook is a cookery adventure show for children where mealtime
disappointments are a thing of the past. Set on a tropical island,
each episode sees Captain Cook guide three young Cook Cadets as they
create a meal against the clock. Each recipe is inspired by the natural
world – from leaf-eating dinosaurs to volcanoes which gives Captain
Cook the inspiration to create delicious dishes like ‘Erupting Volcano
Surprise’.
All recipes have been analysed by independent, qualified nutritionists
to fit within the context of a balanced, healthy diet. Planet
Cook already claims to have a first class international broadcast
platform in place. The BBC has commissioned 104 episodes of the
show. This is the largest commission ever for the corporation outside
of pre-school. Platinum Films and M4E have secured a format deal
with German public broadcaster, ZDF. In addition, a tape deal has
been struck with ABC in Australia for 52 episodes of the UK show.
The first series of Planet Cook recently finished on BBC1
where it regularly ranked as the top-rating children’s show in its
timeslot. The show currently airs on CBBC at 12pm on Saturdays and
Sundays and on ZDF at 11.45am on Saturdays.
Piller was previously Children’s Global Brand Manager at Chorion.
He was responsible for the global strategic management of Enid Blyton’s
portfolio including the Noddy TV brand.
Prior to this, he was Global Brand Manager at Hasbro, where he managed
the development of the Action Man and Micro Machines brands worldwide
and European Brand Manager, where he managed the direction of the
Disney toy properties across Europe.
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