MUMBAI: The Tata-Star DTH joint venture announced today that their
DTH service would be named T-Sky. Simultaneously, the joint venture
indicated that its proposed company name is Tata Sky Limited, to
replace its working name, Space TV Ltd.
Tata Sky Ltd CEO Vikram Kaushik said, "The branding
of our service represents an important milestone in the development
of our business. It sets the stage for the launch of our DTH services
as we are ready to unveil and promote our brand to the consumer."
"Our new brand name highlights the pedigree of
the JV partners. It symbolizes the strength of the joint venture,
the high quality services and reliability of Tata and the international
know-how and expertise of Sky, the most successful DTH platform in
the world," Kaushik added.
