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Zee Telefilms had made a similar offer on telecasting the matches
through a submission in the high court yesterday. However, pubcaster
Prasar Bharati has rejected the "proposals" put forth
by Zee and ESS and asserted that it would manage the production
of the event on its own.
Prasar Bharati today admitted that the BCCI had made it an offer
to produce and market the India-Pakistan cricket matches that could
be telecast by Doordarshan on mutually agreed commercial terms.
Pointing out that such a scenario was acceptable to Prasar Bharati,
which manages DD, its CEO KS Sarma said, "The BCCI offer is
fine as far as the cricket board pays a minimum guarantee fee for
the matches."
The revenue, as per the BCCI offer, was to be shared in the ratio
of 70:30 in favour of the cricket board.
Essel Group vice-president (corporate brand development) Ashish
Kaul states, "It is strange that it took ESPN Star Sports so
long to make an offer to BCCI and that too almost similar to our
offer. Now it is quite apparent that these people are only interested
in exploiting Indian cricket. Had they been so well intentioned
and concerned about the welfare of cricket then they should have
made an offer a long time ago"
Despite repeated attempts, BCCI chief RS Mahendra could not be
contacted for comments.
The ESS letter to BCCI states that the media company would provide
production of international standards and "at a minimum as
required by the BCCI's invitation to tender of 7 August last."
However, in return, ESS wants that it would get the rights to telecast
the Indian-Pakistan cricket matches, while sharing the feed with
DD “on terms acceptable “ to the cricket board.
“ESS will deposit the advertising revenues which it receives following
deduction of applicable agency commission, any cost incurred and
fees payable to Prasar Bharati in relation to its telecast, any
applicable taxes and mutually agreed production cost with the BCCI,”
Dovey has a conveyed to the BCCI
secretary SK Nair.
Yesterday, Zee had said that it is “completely ready and willing,
pending the final decision in the writ petition, to cover and telecast”
the forthcoming India vs Pakistan Cricket match series to be played
in India.
ZTL would do this entirely at its “risks and costs and without
any
equity in its favour.”
The company had further said that it should deposit the entire
advertisement revenue collected thereof (net of agency commission)
both on its channel as well as Doordarshan, with the BCCI.
“ZTL will only require to be paid production costs as mutually
agreed as well as any telecast fee, which ZTL would be required
to pay to Prasar Bharati. ZTL shall also deposit with BCCI the entire
amount which it may collect from international syndication sales
without deducting our sales commission there from (BCCI had paid
15 per cent commission for the last series for international syndication
sales),” Zee had said.
Also Read:
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