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RPG's disadvantage is that it has very few direct points and, like
the other MSOs, has little control over its last mile operators.
Besides, the scope to offer value-added services in West Bengal
is limited.
So why is Sun Network's Sumangali Cable Vision showing interest?
Analysts believe the acquisition of RPG Netcom will provide Sumangali
an entry strategy while Surjo channel will get distribution support.
The talks were initiated over a month ago and RPG Netcom officials
went to Chennai for discussions. Sumangali officials, according
to a source, have also visited the RPG Netcom office for further
talks.
Sun Network is planning to move out of its traditional southern
bastion to reach out to a pan national market. Kalanidhi Maran has
already announced plans to launch a Hindi channel in 2006. So it
would be logical to expect Sumangali to make a similar march outside
the south into other markets after it has breached "Bangla
land".
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