For
November the network averaged a 4.0/1.3 million for
kids aged 2-11. This represented an increase of 18
per cent versus October's total day ratings. This
was on par with November's 2004 ratings. With kids
2-5 years old Nickelodeon earned a 4.6/564,000. this
was up 14 per cent over last month, and with kids
aged 6-11, Nickelodeon earned a 3.7/730,000, 20 per
cent over last month.
Among tweens 9-14, Nickelodeon earned a 2.8/569,000.
This marked an increase of 23 per cent over last month
and an increase of 12 per cent over November 2004.
Nickelodeon brought in about 2.3 million total viewers
(P2+), and increase of 19 per cent versus October
and on par with last year.
The
monthly ratings increase was driven by the success
of Nick's Veteran's Day television events, Nick Jr.'s
preschool properties, and the successful Teenick block,
which has kept Nick as the top 'tween destination:
The half-hour special episode of SpongeBob SquarePants
"Where's Gary" on 11 November 2005,
marked the highest-rated programme on the entire TV
landscape with kids aged 2-11 for the year behind
the Super Bowl and the Super Bowl kick-off, and the
highest-rated play on all of cable with kids 2-11
years old and kids aged 6-11 in 2005. Where's Gary
was the highest-rated episode of SpongeBob
ever with kids of ages 6-11. Where's Gary triumphed
with kids 6-11 years old, averaging a 17.4/3.4 million
kids aged 6-11, up a huge 177 per cent versus year-ago
levels.
The Nick Jr. block maintains the top five preschool
shows on commercial television, and is averaging a
6.1/753,000 kids aged 2-5 in November. Dora the
Explorer, in its one-hour special Dora's Dance
to the Rescue on 11 November proved to be a hit,
marking the second highest programme on all of cable
with preschoolers aged 2-5 in 2005. Dance to the
Rescue earned a 11.2/1.4 million up by 54 per
cent versus last year.