Disney
and Doy are offering kids a reason to get those magic
crayons out and draw their very own imaginary Princess
and send in to Disney Channel to participate in this
unique contest all through August.
Five
best drawings along with correct entries to a question
will see the five semi-finalists featured on a special
vignette on Disney Channel where the little girls
would give out their grooming tips. One lucky girl
will be crowned My Little Princess and
will stand a chance to meet a "real" Disney
Princess.
Girls can tune in to the Disney Princess block on
Disney Channel from 10 am and 11 am on Saturdays and
Sundays. The top entries received till 15 September
will showcase Princess hopefuls in a collage with
their drawings. This will be followed by top five
semi finalists starring on Disney Channel talking
about their royal journey and share grooming tips
befitting a Princess. The top 25 entries will win
Princess Tiaras and a gift hamper from Doy Princess
soap.
October
will see the chosen Princess crowned as the Doy Princess
on Disney Channel. She will receive a special toy
Princess and have the unique opportunity of becoming
a star as her dream gets captured on air.
Walt Disney Television International (India) marketing
and communications director Tushar Shah said, "My
Little Princess contest is in line with the off-air
programming experiences we create to encourage active
involvement of our young audiences. With the Princess
Hour block on Disney Channel, we are reaching out
to the girl child who has very little television content
that has been specially produced for her. We are achieving
this by combining the very best of Disneys global
assets with aggressive localisation efforts.
VVF
Ltd vice president (personal care) Piyush Jindal said,
"Doy Princess soap is a unique offering for the
girl child. Ensuring proper care of her little girls
skin is of foremost importance to the mother; and
thats where Doy Princess soap steps in to play
its part. Benefits of olive oil coupled with unique
and novel shapes of Doy Princess Soap offer best of
both worlds to the mother and her little Princess."
The
top 150 entries also stand to win Disney Princess
dolls from Funskool, which is the sole licensee of
the Disney Princess dolls and accessories in India.