| Indiavision had launched its second channel
in late 2004 with intentions of making it a lottery channel. But it
had to change its plan and make it a music channel following the government
restrictions on online lottery. The company, however, concentrated
on the news channel and decided to go slow on the music channel.
Indiavision had kicked off its plans to revive the music channel
early this year. But the focus got shifted to taking the news channel
to the Middle East and beefing up the news operations there. The
news channel opened a studio in Dubai Media City last week to beam
programmes live. This facility now helps the channel to telecast
news bulletins and news-based programmes live from the Gulf.
Now the entertainment channel project takes centre-stage for the
company again. Indiavision feels that having a full-fledged second
channel will solve its distribution issues since Indiavision news
channel is yet to get a nationwide presence on cable networks. The
company is planning to launch the entertainment channel in the Gulf
as well.
"Having a bouquet of two channels can change the equation
on the distribution front. We have already started out talks with
cable operators in Mumbai and Chennai. By 2005-end we will have
a national presence," says Kumar.
The Malayalam television market has seen a flurry of channel launches
this year. Asianet has recently launched its youth-oriented entertainment
channel Asianet Plus. The market has also witnessed the launches
of Sun's music and movie channel Kiran TV, Kairali's infotainment
channel People TV and Amrita TV in 2005.
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to broadcast live news bulletin from Dubai
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