MUMBAI: Sahara Samay Rashtriya's show Cool Toolz, which highlights and provides information on gizmos and user-friendly technologies, has been receiving an "overwhelming response," claims the channel.

The show was launched on 22 August.

Cool Toolz is targeted at the upwardly mobile middle class audience in all cities.

According to an official communiqué, the middle class in India is increasingly aspiring to catch up with the world's standard of living.

The progamme is telecast on Sahara Samay Rashtriya on Sunday at 7:30 pm, Monday at 12:30 pm and Wednesday at 9:30 am.