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Star News uplinks through the Videsh Sanchar Nigam's Ltd.'s gateway
in Mumbai to an Insat satellite from where it would be downlinked
at Star's Hong Kong headquarters. The final product, in a digital
format, would then be again uplinked to Asiasat 3 satellite for
beam back into India and the neighbouring areas where it can be
downlinked by MSOs and cable operators for further re-distribution.
Star News brand director Keertan Adhayantaya says, "Since
it was a weekend, the problem took some time to get resolved. We
usually have a back-up plan ready for such unforeseen problems.
On our part, the effort is always such that the channel doesn't
get affected. But since it was a Sunday, it took longer."
As a result of this break down, the news channel lost about an
hour of advertising moolah, but Adhayantaya was confident that the
channel would recover this loss in the next couple of days.
The other channels that were also affected by this were music channels
etc and SS Music.
All the other Star channels uplink from Hong Kong as each sends
in the programme tapes to the head office. Star News is the only
channel on the Star Network that uplinks from India.
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