Shankar's plans mark a shift from the trend that news channels have been increasingly following for the past months. The former editor of development issues magazine Down to Earth and ex Aaj Tak news director plans to wean viewers away from the focus trained thus far on entertainment led shows and the glamour quotient. "We would like to raise the questions that come to people's minds when they watch news. That itself can change the way news is done," he avers.

If the channel plans to turn a trifle serious in the coming day, Shankar is clear that Star News does not intend to sit in judgement over what viewers want, but insists that the channel will also "point out the other side to them too. We want to be a channel that parents would recommend for their children, a complete family channel, because we project the right values, we help inculcate a sense of good values, and we make a deference to the people's quality of life."