|
In terms of channel shares Zee News recorded 23.7 per cent followed
by Aaj Tak 23.1 per cent and NDTV 19.4 per cent in Hindi speaking
markets (7pm to midnight). In the 9:30 pm to 10 pm band in weekdays.
The Zee News programme Prime Time recorded 31 per cent channel share
against Aaj Tak's 'Vishesh' which recorded 26.1 per cent share.
The presence of 15 Zee News programmes among top 50 indicates that
the numbers have stemmed from a range of engaging programming, adds
the release quoting TAM data for the week-ending 25 September, 39th
week.
Zee Telefilms Limited News Group director Laxmi Goel has been quoted
in the company release as saying, "The numbers are a confirmation
of our effectiveness as a journalistic presence. Time and again,
India has looked to Zee News for perspective, for news that makes
a difference. And as long as we deliver on our promise of providing
Haqeeqat, thought leadership in the genre shall rest with us."
|