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After being rapped earlier in the year for misreading the voters'
mood during the Lok Sabha polls, most seem to have got their act
together. Star News on 13 October predicted at the end of balloting
that the ruling Congress-National Congress Party (NCP) alliance
would get 142 seats and the Sena-BJP alliance would bag 122 seats
in the 288-seat assembly. Competitor channels on the other hand
in an attempt to cover their base predicted an upper and lower limit
range. Zee News was the only other news channel, apart from Star
stuck its neck out and gave a straight number (Congress-NCP 125
versus Sena-BJP's 115).
The Maharashtra assembly results out on Saturday showed the ruling
alliance won 140 seats with the opposition Bharatiya Janata Party-Shiv
Sena combine lagging behind with 118 seats and others and independents
with 30.
Speaking to indiantelevision.com, Star News' CEO Uday Shanker gushes,
"We took some corrective measures after the last Lok Sabha
elections in consent with our research agency AC Neilson. One, is
that we enhanced our sample size as well as covered many more constituencies
which accounted for more than 1/3rd of the entire constituencies.
Secondly, we also took some statistically corrective measures in
an attempt to weed out the divergent trends."
Interestingly, news channels got a lot of flak during the Lok Sabha
elections as politicians made a huge hue and cry about exit polls
being grossly off track and misguiding the general sentiment of
the people. Shankar adds, "This is not only good news for us
but also for the entire broadcast news fraternity as it re-establishes
the value of psephological predictions from a news channel's point
of view."
Exit Poll Predictions released on 13 October:
|
News channel
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Congress-NCP
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BJP-Shiv Sena
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BSP & others
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Star News
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142
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122
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24
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Headlines Today
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140 -50
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100-110
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30-40
|
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Zee News
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125
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115
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48
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NDTV
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125-135
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120-130
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30-45
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