| It is pertinent to mention here that Prasar Bharati
officials have been tom-tomming the fact that 23-odd private sector
TV channels have agreed (in principle) to be on DD Direct Plus, which
would go a long way in enhancing the commercial feasibility of such
a project.
The channels that had agreed to join the free-to-air DTH platform,
according to Prasar Bharati, included BBC, CNN, Aaj Tak, Zee News,
Star Utsav and a clutch of South Indian language channels.
No wonder then that a board meeting of Prasar Bharati yesterday
in Bangalore did touch upon the DTH issue.
Earlier, Prasar Bharati had, reportedly, demanded approximately
Rs 600,000 from private sector channels as carriage fee to be on
the DTH platform. Total lack of interest shown by satellite channels,
especially the mass
entertainment channels like Star Plus, Zee TV, Sony, Sahara One
and Sab TV, resulted in Prasar Bharati backing down and offering
carriage without any money.
With the government and Prasar Bharati not offering a definite
date on the launch of DD Direct Plus, the latest joke doing the
rounds in DD is that it's like waiting for Godot.
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