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Elaborating on the format of the new show, head marketing, CNBC
TV18, Ajay Chacko, says "the show will not have an element
of gossip or drama around it and it's not competing with other crime
shows in the market. We look at two broad aspects - one is corporate
crime, and the other aspect is fake drugs, to counterfeiting of
trademarks, insider trading, stock manipulation, fraud billing,
and excessive billing, unsettled insurance claims."
Chaco adds, "The idea is to find out the nature of the problem,
the scale at which it operates. The manufacturing of fake drugs
itself would cost more than Rs 3000 crores (Rs 30 billion) to the
drug manufacturers."
The show promises to give an insider scoop to things which are
regularly known by people but are perhaps too difficult to report.
With systematically identified sectors, specific issues have been
dealt with keeping the consumer angle in mind. Apart from the repercussions
of using a bad shampoo or a fake drug on consumers, the losses incurred
by companies, the show also gets the law enforcing machinery into
the loop.
So,
will the channel be taking names, exposing scams and investigating
old ones like say the Harshad Mehta scam? "Well, there are
too many new scams to explore, says editor, consumer affairs, Vivek
Law. "Names will be taken if need be, because the idea here
is not just to sensationalise, but to be pretty handy and practical
which goes with the CNBC style of reportage."
But viewers can definitely expect a lot of drama on-air, with criminals
being tracked on board with cold raw footage brought in from the
manufacturing dens. One issue will be tackled per episode to bring
out the nature of the problem and an attempt made to find a solution.
Adds Law, "We've spoken to criminals who've duped millions
of rupees off the economy. These are caught by the police machinery
and let off on bail the next day."
"Powerful and accountable names will definitely be in the
studios. And if a guy has cheated you, we show you the guy who has
cheated you."
Refusing to divulge any of the companies `uncovered', with four
episodes all ready and packed in, the channel has the entire work
force in terms of reporters available as and when required for the
show. Promising to be the first of its kind, the channel had a few
pilots before finalising the format.
With a law machinery that is extremely poor as far as consumer
rights are concerned, the show will discuss the recourses available
for consumers if they are cheated. But will it be in the business
of tracking down corporate crooks?
Explains Vivek, "We're not in a live mode and many of the
criminals are absconding. Also, it's not really a witch-hunt show.
Not glamorous but a matter-of-fact kind of show. We talk about the
problem, supported with a lot of research, instead of highlighting
or targeting one particular company. Awareness builds pressure.
We expect people to become more vigilant and the police machinery
to gear up."
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