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The first step is the launch of WWE 24/7. This is a subscription
video-on-demand service that will feature pay-per-view, cable and
syndicated broadcast content, best-selling home videos, new original
productions and proprietary broadband, from the WWE and other acquired
US wrestling brands. A recently launched in-house business development
unit, WWE Enterprises, will work directly with MSOs, affiliates
and satellite providers to create, customise and cross-promote these
new revenue-generating services.
WWE chairman Vince McMahon was quoted in a company release saying,
"WWE is ready to move even more aggressively into the digital
age by providing new services that will fit with the active lifestyles
of our fans and meet their demand for new and innovative content.
Our fans want more WWE and classic sports entertainment programming,
and we have demonstrated our track record of providing content of
the highest quality and value. I am confident we can move into this
new distribution platform for television as successfully as we have
for syndication, cable, broadcast and PPV."
WWE 24/7 has been positioned as 'Wrestling Any Time, All the Time'.
The release adds that over the past three years, WWE has aggregated
its content by strategically acquiring the libraries of other national
and regional promoters, including the now defunct WCW, ECW and AWA.
This has resulted in an archive of more than 75,000 hours of programming
content, 25,000 of which was previously aired or released as finished
product.
WWE 24/7 will make available approximately 20 hours of content
per month. Customised broadband content will be created for MSOs’
websites and other distributors promoting the new offering. WWE
also anticipates providing content on a free-on-demand promotional
basis to spur the trial period and help its partners promote these
new services. In addition, library content will be made available
selectively for existing television partners worldwide.
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