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It may be recalled that when the press conference to announce the
concert details was called earlier this month, it had been declared
that Channel [V] was the broadcast partner. In fact the Star Group
music channel had even planned a contest around the same wherein
participants stood to win backstage passes for the event. The concerts
will take place on Sunday 11 April at the MMRDA Grounds in the west
Mumbai suburb of Bandra and on 13 April in Bangalore. Ticket sales
for the concerts have commenced from today.
DNA Networks has confirmed the development to indiantelevision.com.
However the company's MD T. Venkat Vardhan could not be reached
for his comments on the reasons for the switch.
When contacted, [V]'s head honcho Amar Deb said that the channel
had decided to back out of the deal as it was not commercially viable.
"DNA Networks was unable to meet certain commitments which
had been promised. Therefore we decided to call it a day,"
Deb said.
MTV's senior V-P marketing Vikram Raizada said that MTV had tied
up for Iglesias' 7 Tour not just in India but also in Jakarta, Hong
Kong, Singapore and Manila.
"The biggest artistes be it Bryan Adams, Roger Walters hang
out with us. Enrique will be our most wanted artiste in April. We
have started beaming on air specials around him. One of them is
the making of the video. There will also be music blasts of him
in shows like MTV Graveyard Shift.
"We will be unveiling a contest shortly. This will give seven
people the chance to get up close and personal with him. Our on
ground events will roll out after 1 April. This is how we usually
conduct promotions around our shows. We will have posters at youth
hangouts like Barista. Our VJs will also be travelling to youth
hangouts along with the other sponsors of the event. Passes will
be handed out. This will basically be a hangout crawl. We will air
excerpts from the concert a month after the event has taken place."
Raizada added that the broadcaster had also tied up with Q Jam,
the electronic jukeboz franchise. Q Jam has around 100 installations
across the country at Café Coffee Day outlets. DNA Networks has
already commenced a robust campaign in the outdoor, print and below
the line areas.
The gates at the concert venues open at 6:30 pm and the shows will
commence at 7:30 pm. The tickets to the show in Mumbai are priced
at Rs 1,200 and Rs 800 while the tickets to the show in Bangalore
are priced at Rs 600 and Rs 900. Tickets are being sold at all Café
Coffee Day and Planet M outlets. Fans can also have their tickets
home delivered by booking their tickets online at www.dnanetworks.com
or over the phone by calling 56680088 in Mumbai and 25522622 in
Bangalore.
Also Read:
[V]
ties up with McDowell's for Enrique Iglesias concert
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