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Business Plus will operate under Total Media Limited, which is
a venture promoted Pakistani telecom major WorldCall Telecommunications
Group Ltd. WorldCall has only recently entered the media arena and
has plans to launch two to three other channels besides Business
Plus, Asif Jah told indiantelevision.com over the phone from Pakistan.
$ 3 million is the initial investment being pumped into Business
Plus, Asif Jah said.
The company's BoD comprises WorldCall, Pakistan Kuwait Investment
Company Pvt. Ltd, DDP Gulf Promo Action chairman and CEO Najam Mahmood
Khawaja and Lahore Stock Exchange chairman Syed Asim Zaffar.
The channel will be uplinked from Pak Sat 1 and will offer a comprehensive
coverage of Pakistans financial markets, corporations, small
and medium enterprises, investment opportunities and will also focus
on the professionals who are taking Pakistani businesses to new
heights, says Asif Jah. Other Pakistani channels that are also uplinked
from Pak Sat 1 are VU1, VU2 and Mashraq TV.
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