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The master-branding for Aaj Tak's complete budget-related programming
is Suniye Vitt Mantri Ji. This includes live reactions with
the man on the street from various locations across the country
at 3:30 pm and 4:30 pm, interviews with industry leaders, analysis
of the various budget-related issues apart from the reactions of
the various political parties at 6:30 and 10:30 pm with a repeat
telecast the next day at 8:15 am.
To highlight the needs and apprehensions of the general family,
Aaj Tak has introduced a special segment called Sharmaji Ka Khandaan.
This is the most important segment in the budget programming on
Aaj Tak. This programme focuses on a real middle-class Delhi-based
family, and based on its interview with the various members of the
family, the channel depicts the aspirations and apprehensions of
the middle class Indian family. Various other segments will focus
on the wish-list of different sectors like industries, trade, union,
farmers, markets, etc thus capturing the shift in policy and aspirations
from the UPA government.
The budget day programming would comprise live coverage of the
finance minister P Chidambaram's speech followed by expert comments,
and panel discussions focusing on the stock market investors, the
political economy and the different segments of the society.
Aaj Tak has also drawn a comprehensive programming schedule around
the railway budget. Focusing on India's life-line, Rail kA Khel
will be a run-up to the railway budget. Aaj Tak already has two
programmes Kitne Late Hai Train and Ghar Ghar Jati Rail
on air under the umbrella branding. These programmes focus on various
topics related to the railways and its operations. Each of these
segments are of five minutes duration and provide critical analysis
on various issues like technology, safety, speed, crime, efficiency,
facilitation and services, etc.
On 6 July, the day's programming would be devoted to the railway
budget and will be live from 11 am. Christened Laloo Ki Rail,
the coverage includes a live chat on the budget from all zonal headquarters
of the Indian Railways, with special reference to Delhi, Mumbai,
Kolkata, Patna and Lucknow. In the evening, Aaj Tak will air an
in-depth analysis of the railway budget and its implications on
the rail travelers. This would be followed by an interview with
the railway minister Laloo Prasad Yadav. The railway programming
will conclude with a live audience interaction with Yadav and former
railway ministers Nitish Kumar, CK Jafar Sharif and Suresh Kalmadi
and will be aired live from one of the make-shift studios being
prepared by Aaj Tak at one of the railway stations in Delhi.
Speaking on the budget-related programming TV Today Network's spokesperson
Rajesh Sheshadri said, "As a channel for the masses it would
be our endeavor to provide the common man's perspective as well
as the implication of the budget on the masses."
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