Dish TV is a part of the Essel Group and is India’s first Direct To Home (DTH) entertainment service. It also gives its 150,000 subscribers and consumers a wide choice of programming in India. Under the terms of the agreement, Dish TV will receive exclusive rights to distribute the channel on its DTH platform.

Speaking about the strategic tie-up Sharma said, "We are pleased to have signed this agreement with Dish TV. Dish TV’s growing subscription base and its sophisticated direct-to-home technology will further enhance the penetration of India TV in India."

Speaking on the occasion India TV distribution head Arun Poddar said, "With the continued development and improvement of the cable and satellite infrastructure in India and throughout the adjoining region, expanding our reach has become an important part of our overall strategy. India TV has made this alliance with Dish TV so as to reach viewers who were earlier unable to watch the channel."