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STC has created its own videos for films such as Bend It Like
Beckham, Real Women Have Curves, Confessions of A
Dangerous Mind and Meet Joe Black. STC plays all the
latest movie music video hits like Terminator 3, Bad Boys II,
Tomb Raider: The Cradle of Life and Legally Blonde 2 as
well as the classic movies like Titanic, Apollo 13, Star Wars
and Goldfinger.
According to STC CEO Bill Lee, "The agreement with Dish TV
is our first step into the Indian market. STC has proven to be very
successful, to become extremely popular with subscribers in 32 countries
where STC is distributed. We hope to continue the trend in the Indian
market too."
On Dish TV, the Soundtrack Channel would be available in the Dish
Plus bouquet along with 10 other English channels at a price of
Rs 125 per month, apart from the Welcome bouquet.
Announcing the launch of the new channel on Dish TV, Dish TV CEO
Sunil Khanna said, "We are glad to make Soundtrack Channel
available to a pan-Indian audience on Dish TV. This is another step
toward bringing quality entertainment channels to the country."
Dish TV, country's first DTH service, claims to have a subscriber
base of over 150,000 and through various packages offers about 100
channels.
But apart from the Zee stable of channels, some other popular Hindi
entertainment channels like Star Plus and Sony have still kept away
from joining the DTH platform.
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