| Basu told Indiantelevision.com, "As far as North
America is concerned, we decided to jump onto the DTH boat because
of the good proposition we got. Initially, we will be relying on subscription
revenues and once we reach a certain level, we will target local advertisers
as well."
Basu ruled out any possibility of getting onto Doordarshan's soon
to be launched DTH platform DD Direct for the present, saying there
was no such plan as yet.
He claimed that Tara Bangla is the only pan-Bangla channel that
targets the international market.
"We have been strategising our programming keeping in mind
both the West Bengal and the Bangladesh markets. With this expansion,
we will be targeting the vast community of Bangla expats."
According to Basu, Tara Bangla is presently available in the Middle
East, South East Asia and in the UK. The channel recorded a turnover
of Rs 110 million (approx) in 2003-2004.
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