| Backing this channel offering is a range of finance
options available throughout Dish TV’s range of dealer outlets, the
statement said.
An introductory offer let's a customer bring home the Dish TV excitement
for as low as Rs 3,999. The monthly installment scheme works out
to Rs 150 (payable quarterly) for three and a half years. Another
scheme, called Dish Royale, envisages payment of subscription charges
of required bouquets of channels for two years collectively at the
time of purchase and the hardware comes free of cost, Dish TV has
claimed in the statement.
Dish TV, promoted by the Subhash Chandra-controlled Essel Group,
has claimed that all of India’s regional languages are represented
in terms of channel options and customised packages. Viewers from
the Hindi heartland, Punjab, Tamil Nadu, Andhra Pradesh, Bengal,
Orissa, Kerala, Karnataka, Maharashtra and Gujarat are offered distinct
packages that combine the essence of local viewing with a range
of pan-Indian and international entertainment.
Commenting on the enhanced offering, Essel Group additional vice-chairman
Jawahar Goel today said in a statement, "Dish TV has the power
to revolutionise India’s TV experience. Our ability to offer a superior
solution in rural and semi-rural markets made us stupendously successful.
Now, with this bouquet of 100 channels, we’re looking forward to
this urban foray."
The Dish TV bouquet encapsulates channels from 32 Indian and international
broadcasters that cover genres like news, soaps, sports, music,
movies, cartoons, regional-languages, plus a range of niche channels.
Broadcasters
include Turner, ESPN, Star Sports, NDTV, TV Today, India TV, ETV,
and Asianet. Besides these, Dish TV also provides channels from
the Doordarshan stable.
Besides TV channels, Dish TV provides eight radio channels, teletext,
dual audio for channels, parental control and electronic programme
guide (EPG). Viewers will soon be able to access the Internet too
through this service, apart from getting to record favourite programmes
with personal video recorder and accessing certain channels for
a limited period with pay-per-view.
|
