| The music night coined as Jatin Lalit Night
will mark the culmination of a music talent hunt. The winners of the
hunt will sing for a Jatin Lalit-composed music video, produced by
Tara Bangla. They will also get to participate in the Jatin Lalit
night along with popular singers Alka Yagnik and Shaan. The show will
be held in Kolkata on 9 October.
The Bangladesh festival, scheduled for September, will be held
in Mumbai and Delhi. The fest will have Bangladeshi artistes showcasing
their talents in the fields of music, fashion, art and cookery.
According to Broadcast Worldwide chairman Rathikant Basu, Tara
Bangla has been carrying out various campaigns in Bangladesh to
tap the market share the country offers.
In June, the channel conducted a Bangladesh fashion week in Dhaka.
Basu says that Tara Bangla's youth-oriented programme Fulli Fata
Fati, anchored by miss Bangladesh, is extremely popular among
the Bangladeshi audience. The show is produced in association with
MTV.
"Bangla audience in Bangladesh is double that of what West
Bengal offers. In Bangladesh, we have a channel share of approximately
7 per cent while in West Bengal it is 3 per cent. Though Tara Bangla
is relatively a new comer in Bangladesh, we fully understand how
lucrative and attractive the Bangladesh market is for us,"
offers Basu.
According to industry sources, Bangladesh television ad market
is Rs 1.5 billion-strong, while for West Bengal, it comes in the
region of Rs 700 million. Basu claims that Tara Bangla holds about
5 per cent of the Bangladesh television ad market.
Prominent television channels in Bangladesh include national channel
Bangladesh Television (BTV), ETN Bangla, Channel I and NTV.
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