| Walters, who held key finance and operations positions
at Sony Pictures Entertainment (SPE) for over a decade, will assume
the charge immediately. His new responsibilities will include managing
and overseeing all global finance and operations of the organization.
Walters will also be contributing in the areas of administration,
marketing and strategic planning as Promax & BDA looks to expand,
launching new conferences in India, The Middle East (Dubai), and
South Africa this year.
Walters will also liaison with the Promax & BDA sales team
as they take on their new assignment as the exclusive sales and
marketing representative for the National Academy of Television
Arts & Sciences' emmy sponsorship and consumer brand promotions.
Walters will be based in Los Angeles.
In an official statement, Promax & BDA chief executive officer
Jim Chabin states, "Pat has a solid and impressive background
in leadership, team building, operations, finance, marketing and
strategic planning. He's successfully managed multi-million dollar
marketing budgets for feature films and staffs of over 140 people.
He's also restructured Sony's film marketing department from top
to bottom and made it more efficient on a variety of levels. With
over two decades of experience in the entertainment business, including
his years at Sony, Pat will be an asset as the Promax & BDA
expands to new markets and develops new initiatives."
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