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SET India CEO Kunal Dasgupta was quoted in a company release as
saying: "Twenty of the Top 100 programs of the week were from MAX.
There were four MAX programs in the Top 20, 12 in the Top 50, and
20 in the Top 100. In the Top programs category of the same week,
the Live India-Australia match was placed 3rd. Apart from this,
MAX captured one more position with the India-Holland match amongst
the Top 10 shows."
MAX business head Rajat Jain was also quoted in the same release
as saying: "From the seven matches played till 15 February 2003,
India matches pegged a high average of 8.6 despite India's unimpressive
showing in the first week. Similarly, the non-India matches too
pegged a very impressive average rating of 4.2, which is an unheard
of figure for non-India Cricket matches telecast in the past. The
average of all seven matches was an excellent 5.5."
The city which MAXed in terms of ratings was sports-crazy Kolkata
which had an average rating of 10.3 for all seven matches, 20.2
for the India-Australia match and 17.6 for the India-Holland encounter.
"Similarly, Mumbai too pegged a good high of 10-plus for both,
the India-Australia and the India-Holland matches," said Jain, adding,
"Hyderabad, Delhi and Bangalore too pegged highs of 9-plus for the
India-Holland match, while Chennai gave us a high of 7.2 for the
same," Jain said.
Extraa Innings, MAX's wrap-around programming, meanwhile,
averaged 1.4 for all matches and 2 for the India matches. Looks
as if Charu Sharma, Mandira Bedi and gang have something to crow
about. And the critics be damned.
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