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The IPO of 1,48,60,000 equity shares of Rs 2 each for cash at a
premium of Rs 8 per share aggregates to Rs 14.86 crores. The decade
old B.A.G Films Ltd. is a profit making company since inception.
It has paid continuous dividends in the preceding five years.
For the year ended 31 March 2003, B.A.G. Films Ltd. achieved a
post tax net profit of Rs 266.39 lakhs (Rs 26.63 million) on a turnover
of Rs 1,586.65 lakhs (Rs 158.66 million), up from Rs 74.07 lakhs
(Rs 7.40 million) last year reporting an increase of 259 per cent.
The B.A.G Films issue is lead managed by KJMC Global Market (I)
and UTI Securities, Alankit Assignments, is the registrar to the
issue.
B.A.G Films claims to be one of the established production houses
in the industry established in 1993 with multi-lingual, multi-genre
and multi-time band products in its portfolio. The company is promoted
by a team of core media professionals - journalist Rajeev Shukla
and Anurradha Prasad - having more than 15 years of experience in
the Indian media industry, says the release.
The company is promoted by Anurradha Prasad, managing director,
who has conceptualised, designed and anchored various shows for
Doordarshan and private television channels. She has also worked
with Network East, department of BBC Network. Working with top professionals
of the industry, both national and international, Prasad has produced,
directed, conceived, scripted, reported and anchored many television
programmes.
B.A.G claims to have developed successful on-air programming of
more than 1,500 hours (more than 40 programmes) in diversified software
categories and strong relations across all major channels including
Star Network, Sahara Television, Doordarshan (DD) and a host of
regional channels.
According to the release, the following programmes, produced by
B.A.G. Films, are currently on air in the following channels:
Kumkum, Pyara Sa Bandhan and Hai Na Bolo Bolo on
Star Plus; Haqeeqat on Sahara TV; Rozana and Khaberein
Bollywood Ki on DD Metro; Poo Villangu on Vijay TV; Red
Alert and Mera Goan Mera Desh on Star News; and Gramin
Bharat for the ministry of rural development government of India
(DD on all regional channels).
The release also says that the company also produces corporate
and advertisement films, promotional capsules and other non-broadcast
videos. The company has also started work on alternative sources
of revenue through delivery of content on different media such as
Interactive Voice Response (IVR) on mobile phones, Automatic Speech
Recognition (ASR) and Short Messaging Service (SMS) platforms.
B.A.G. Films has already embarked on the following projects:
* Development of in-house production facilities, including a full-fledged
convergence studio complex with state-of-the-art digital equipment
and all necessary peripheral infrastructure.
* The studio complex is located at the NOIDA Film City. It will
have one of the best studio floors for shooting television shows
in the area.
* Setting up of a media school under the banner of iSOMES, having
international collaboration with the School of Journalism, University
of Missouri and state-of-the-art facilities for creative and technical
media professionals.
* Production of low and middle budget feature films. The company
claims to have already acquired rights of the story for two feature
films and script and screenplay writing has been completed for one
of the feature films. The company is negotiating with prospective
directors and lead stars for both the feature films.
Another director of B.A.G Films, member of Parliament Rajeev Shukla
is a senior journalist and a well-known personality in the media
industry. He started as a television anchor with Ru-Ba-Ru
- a weekly celebrity based chat show on Zee TV produced by B.A.G.
Films. He is also the convener of the Indo-US Parliamentary Forum
and a member of the Board for Control Cricket in India (BCCI).
Also read:
B.A.G. Films readying for
IPO
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