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Going Down is an 84-minutes film by PAIA Pictures, produced
by Bill Ferguson, directed by Joseph A Pineda, written by Joey Velazquez
and Wade Warren and stars Jay Michael Ferguson, Joshua Blake, Christine
Lakin, Hope Riley, Ed Begley Jr, Renée Estevez and Dennis Haskins.
The film is about a blowout party with two buddies, who realize
that no matter what they do or how much they scheme, they are well
on their way to 'going down' for the last count.
According to an official release, while Harmony has recently acquired
the fast-paced film, it still continues its mandate to acquire and
distribute globally appealing long-form programming. Holding international
theatrical rights, as well as worldwide rights to broadcast, pay-per-view
and video distribution, Going Down is a benchmark in Harmony
Gold's efforts to deliver product in multiple formats on a global
scale.
The release quoted Harmony Gold's vice president of sales and
acquisitions, Melissa Wohl, as saying, "Going Down is an
example of the type of property that Harmony Gold is looking for:
independent, genre films that have a definite audience. The film
is sure to attract worldwide filmgoers, will work in various viewing
genres and will generate multiple revenue streams, all of which
are key in fulfilling our prime objectives."
Starting mid-October, Going Down will begin its 31-city
domestic release, mostly in college towns. According to Wohl, "'In
addition to American Pie, Going Down has the same
comedic appeal found in Risky Business and Fast Times
at Ridgemont High. The film has that same youthful allure that
has made these films huge successes worldwide and we are confident
that we're bringing the next generation of this genre to Mipcom."
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