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No one in MTV would offer anything beyond what was said in the
official release as to what the future implications of this development
could be. And certainly not about what the industry believes will
happen in due course - MTV and Nickelodeon joining the Sony-Discovery
One Alliance platform. One issue that is complicating matters of
course is the amount of confusion that is currently swirling around
the conditional access rollout.
The message emanating from MTV India at this point is that the
two channels will continue to go it alone, independent of any distribution
platform.
Nick will reportedly be witnessing a major marketing and programming
push over the coming months, the initial impetus for which has been
provided by the Nickelodeon
Kid Marketing Forum that was held on Wednesday.
For the record these were the comments put out by Nickelodeon and
former distribution partner Zee Telefilms:
"Zee has been a great support for Nickelodeon over the past few
years. We will continue to have a warm relationship with them,"
said Alex Kuruvilla, MD, Nickelodeon India.
Dev Naganand, Director Zee Telefilms and chairman Zee-Turner said,
"Zee-Turner always valued Nickelodeon as part of its bouquet. Our
excellent relationship with Viacom would continue."
Nickelodeon has been on the Zee platform since October 1999, which
was when it launched in India. Nickelodeon initially beamed off
PAS-4 and has been an encrypted feed from day one, unlike its sister
channel MTV India, which only turned digital free-to-air last August.
Nickelodeon's New Technical Specifications:
Satellite: Panamsat 10
Transponder: 7C
Downlink Frequency: 4034 MHz
Downlink Pole: Horizontal
Modulation: QPSK
Symbol Rate: 20.5 MS/s
FEC: 2/3
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