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| indiantelevision.com's Breaking News |
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| Columbia TriStar entities renamed
for Sony brand fit |
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Indiantelevision.com
Team
(17 September 2002 4:10 pm) |
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CULVER CITY, CALIFORNIA: In a strategic
move aimed at capitalising on the overall strength of the Sony brand,
Sony Pictures Entertainment has renamed its domestic and international
television operations. "Columbia TriStar Domestic Television (CTDT)
and Columbia TriStar International Television (CTIT) will now operate
under the names Sony Pictures Television (SPT) and Sony Pictures Television
International (SPTI) respectively," says Sony Pictures Entertainment,
chairman and CEO, John Calley.
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"By more closely aligning our television
operations with the Sony name, we will be able to leverage the power
of one of the world's most recognised and respected brands.This move
further enforces our commitment to television production, distribution
and syndication around the world," says Calley. write story here
Currently, SPE's television divisions produce or distribute approximately
60 programs worldwide, spanning all formats and genres with local
programming in eight languages. SPE also grants licensing rights to
its large library of television programs and motion pictures to network
affiliates and independent stations in the United States and to international
television stations and other broadcasters throughout the world.
Sony Pictures Television International (SPTI) has over 30 channels
which reaches more than 140 million viewers worldwide. SPTI has offices
in France, Germany, Hong Kong, India, Mexico, Spain and the United
Kingdom. It currently oversees production in eight countries, yielding
some 2,300 hours of television. SPE's television library includes
over 35,000 television episodes, 275 television series and more than
22,000 episodes of game show programming from 50 years of television
history, including such TV classics as, The Three Stooges, I Dream
Of Jeannie, Bewitched, All In The Family, The Jeffersons, Charlie's
Angels, Diff'rent Strokes and Married ... With Children.
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