|
The
flavour of the market for the Indians was French animation. AB International,
Teleimages International, Antefilms, Carrere group, Dargaud Marina,
France Animation, M6, Marathon International, were among the programme
sellers booths that the Indians frequented.
Hemdev
believes that the TVFI market's small size (vis-a-vis Mipcom and
MipTV) is a positive for television buyers. "You can interact closely
with the best of French programme makers, watch their shows at the
screenings and then take a decision back in India."
Says New Image Entertainment's Bedi: "Some of the French animation
products appear to be good for India. And some of the meetings I
had appear to be promising. I have not bought any of the programmes
as yet, but once the tapes come in and I take a look I will be in
a position to take a decision."
Hemdev believes that the TVFI market's small size (vis-a-vis Mipcom
and MipTV) is a positive for television buyers. "You can interact
closely with the best of French programme makers, watch their shows
at the screenings and then take a decision back in India."
According to Wanvari, price is going to be key for French animation
to work in India. "India is a complicated market and pricing licensing
fees for programmes as per what European buyers are willing to pay
is a sure route to disaster. French programmers have to understand
this and partner with genuine Indian companies the promoters of
which have a keen interest to develop the Indian market for them.
A long term view on the market is needed," he says.
If the French programme sellers understand this, we may well have
many dubbed/subtitled French shows/movies debuting on television
this year.
Click for more Headlines
|
