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| indiantelevision.com's Breaking News |
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| ETC eyes more international markets
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Indiantelevision.com Team
(27 September 2002 6:45 pm) |
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| MUMBAI: Europe, South Africa, Malaysia and Singapore
are next on the broadcasting calendar of ETC Networks for the current
fiscal. |
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| The company expects to add more revenue
streams in 2002-03 following etc Punjabi's entry into the UK, US,
Canada, Australia and New Zealand markets. The channel, whose USP
is live telecast of the Gurbani from the Golden Temple in Amritsar,
is also likely to turn into a pay channel shortly, according to the
company's recently released annual report. |
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ETC Networks, following Zee Telefilms'
taking up a stake in the company earlier this year, showed a decline
in total revenues - from Rs 476 million in 2000 -01 to Rs 311.6 million
in 2001-02, following the termination of news shows and marketing
of South Indian programmes. The decision to discontinue broadcast
of news and marketing of regional shows was taken on the grounds that
'they diluted channel branding, distracted audience attention, depressed
TRPs and did not add value', thus saving the company an estimated
Rs 145 million.
The company's programme library costs declined from Rs 50.1 million
in 2000-01 to Rs 39 million in 2001-02 due to a stronger negotiating
capability, says the report. ETC's programme library currently forms
13.75 per cent of its current assets.
While Zee's involvement in the areas of technology, marketing and
distribution is expected to translate into deeper penetration and
lower costs in the current fiscal, ETC itself has commissioned its
studio and purchased programming equipment, in a bid to cut down on
costs.
The switch from analog to digital made in August 2001 has led to savings
of Rs 5.5 million per month, the report states. While employee costs
declined from Rs 38.6 million to Rs 29.2 million from the previous
year, programming and telecast costs also declined from 60 per cent
of revenues in 2000-01 to 40 per cent in 2001-02. |
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