| indiantelevision.com's Breaking News |
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| Second
edition of MTV Asia Awards scheduled for January |
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Indiantelevision.com Team
(27 September 2002 3:00 pm) |
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| MUMBAI:
MTV Asia's second awards ceremony will be held on 24 January 2003
in Singapore. The channel has announced that Backstreet Boys' Nick
Carter who has released his first solo album Now or Never is
the first international artiste confirmed to perform at the event.
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region wide promotion campaign kicks off this month with the 360 degree
marketing approach. This will involve on air and off air elements
as well as on ground events. The awards will be seen by a live audience
of over 7000 people and will be broadcast to over 150 million people
across the globe. |
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all, 19 trophies are to be handed out. The inaugral ceremony this
year had seen a whopping 17.8 million votes being cast online. The
Backstreet Boys' video The Call won favourite video last time
around. Panasonic has returned as the regional sponsor. Toyota Motor
Corporation has joined the electronic manafacturer as the official
sponsor. SMART Communications returns as partner sponsor in the Phillipines.
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