The event will take place on 24 October at the Jackie Gleason Theater in Miami Beach and air live on MTV Latin America and MTV2 in the US. Carlos Santana will perform a song from his upcoming album with pop sensation Michelle Branch. Other performers include Shakira, System of a Down and Latin rock superstars Mana. The MCs are Argentine TV and radio personality Mario Pergolini and Mexican actor Diego Luna.

In addition, the show also will be seen through terrestrial outlets in Mexico, Venezuela, Colombia, Costa Rica, Dominican Republic, Panama, Ecuador and Nicaragua.

Harris Interactive a worldwide market research and consulting firm, acting as a private auditor will tabulate the results for the show. Charlie Singer (SVP Programming/Production, MTV Latin America) will executive produce. Sponsors include Coca- Cola de Mexico, LG Electronics, Visa International Latin America and Caribbean, Sony Ericsson Mobile Communications and Malibu.