|
CTN, based in New York, is the largest television network dedicated
exclusively to serving college students. According to a press release,
it reaches 8.2 million students each week, by way of its satellite
broadcast feed to televisions located primarily in public spaces
on the largest American college campuses, as well as direct distribution
into dorm room cable systems on almost 150 college campuses.
Elaborating on MTV's plans, the release states that CTN will continue
to offer programmes designed specifically to meet the demands of
college students. The emphasis would be on a unique blend of music,
news, sports and college-specific programming. In addition, it will
continue to create new music and other college-themed events and
bring them to college students across the US.
MTV has also formed partnerships with CBS News and CBS Sports
(also owned by Viacom Inc.) to provide news and sports programming
specifically for college students, says the release.
|