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Multi-starrer K3G has Amitabh Bachchan, Shah Rukh Khan,
Hrithik Roshan as the male leads with Jaya Bachchan, Kajol and Kareena
Kapoor on the distaff side. K3G is planned as the SET's New
Year's Eve offering to be aired on 31 December.
The film purchases come as no surprise since SET channel head Sunil
Lulla had indicated such a move was on the cards after the superb
ratings showing of blockbuster Lagaan . Ashustosh Gowarikar's
critically acclaimed box-office success had a full five hours of
air time when it was telecast on 17 October but still managed to
hit the Top 10.
The announcement comes against the backdrop of reports that both
K3G and this year's mega movie Devdas (at least in
costing terms though the verdict on whether it is really a hit is
still not fully out) were not finding buyers for the TV telecast
rights. The high cost the producers were demanding was the stumbling
block. Industry sources say that Rs 80 million was what the Johars
were seeking for the film but that SET is likely to have paid somewhere
in the region of Rs 60 million.
"Karan Johar is a gifted and sensitive director, and his films
have always been extremely popular. So his Kabhi Khushi Kabhie
Gham - along with Deewangee, Awara Pagal Deewana and
the other hits we have acquired - will provide our viewers the biggest
and best of film entertainment," SET India CEO Kunal Dasgupta was
quoted as saying in an official release.
Johar was quoted in the release as saying: "It's a relationship
that goes back to when Kuch Kuch Hota Hai was aired on Sony.
I think our relationship with the Sony Entertainment Television
network has grown very beautifully. I'm so happy that Kabhi Khushi
Kabhie Gham has been bought by Sony again - I'm glad it's Sony
and nobody else! I believe in loyalty and consistency, and this
is a step in just that direction."
"This is not all, we are in discussions for some other titles too,
and I hope we shall be able to make an announcement soon, Dasgupta
has been quoted as saying.
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